Hahndorf Hill Winery is located in the Adelaide Hills, South Australia, surrounded by beautiful gum trees, which became the inspiration for the distinctive hand-painted illustration which was crafted and rolled out across the range, forming a fundamental part of the brand story. Following the development and design of the identity and packaging design, the creative for various marketing collateral followed. The design of the website, inspired by supplied images of the winery and carefully considered text, was an essential step towards projecting the desired brand story. Wines are sold online, as well as at the picturesque cellar door, and it was essential that they customer experience was at a consistently high level of quality and care.
scope | brand strategy, identity, illustration, marketing collateral, label and packaging design, website design