Above all else, a hedonist lives in the pursuit of pleasure. It is an entirely sensory quest and The Hedonist couldn’t be a more fitting name for this McLaren Vale range of wines. It encapsulates the winemakers' love of life and is delightfully captured in the illustration of the foraging pig. Hedonist wines adopt a minimalistic approach to winemaking, believing that good wines are made in the vineyard and great care is taken in the growing of their biodynamic vines. As the brand has evolved, we've worked closely with Walter Clappis, Kimberly and James Cooter to ensure that their packaging continues to reflect their philosophy and the purity of their wines.
scope | brand strategy, identity design, label design, signage