After decades in the wine industry, Richard and Susan Buller asked GLD to create a new brand and packaging that would reflect their family heritage and experience. Our first task was to redefine and add elegance to an existing crest that would visually capture the true essence of their family story and the quality of their wines. With this in mind, the typography and colour palette were carefully selected, to appeal to their primary target market. From there, a new label series at various price points was developed with a variation of design cues and embellishments to differentiate between each sub-brand.
'Nina and Julie were able to hear our views and bring together both of our ideas, designing a logo and corporate identity which we both liked, but even more importantly, that resonated with our main market, China. Our Chinese customers have embraced our new look and are positive when discussing the quality of our wine and perception of our corporate brand.' Susan Buller | Director, Richard Buller Wines
scope | brand strategy, identity design, label and packaging design, marketing collateral